Asaf Be’er is a researcher in Tel aviv university, a user experience expert and lecturer and a former developer and data scientist. His main area of research is the connection between mindfulness, beliefs and creativity. 

He has a bachelor degree in Psychology and management and a Master’s degree in organizational behaviour, both from Tel Aviv university. He is currently in the last stage of his psychology doctorate, regarding the underlying beliefs of mindfulness perseverance and the long term effect of meditation practice on artists. 

Asaf is a veteran practitioner of meditation and yoga and plays piano and practices shiatsu, reflexology and body work in his free time.